PROJECT NAME: Individual Projects - SME Qualification

PROJECT CODE: POCI-02- 0853-FEDER- 021238

OBJECTIVES: The main aim of this project is to qualify the company and strengthen its management and business control capacity, increasing its competitiveness in both the domestic and international markets.

To this end, the company has defined a set of actions based on the following typologies: Organisational innovation and management: in order to carry out the project correctly, the company will hire two qualified employees to be able to cope with the innovations imposed by the project.

Digital economy and information and communication technologies (ICT): in order to remain at the forefront of its sector of activity, the company felt the need to strengthen its management capacity. To this end, it decided to change its organisational method by implementing an ERP (Enterprise Resource Planning) PHC Advanced, providing flexibility and integration between sectors, streamlining processes, with everything that allows a company to perform better and be more responsive.

To support the company in implementing this software, the company will use specialised ICT consultancy services.

With this project, the company will create a plurilingual (Portuguese, English, French, German and Spanish) and interactive corporate website, which will favour the implementation of a new marketing method based on an inbound marketing strategy favoured by new information and communication technologies.

The company recognises the need to carry out a professional photo shoot of all its products in order to achieve professional and appealing images that can appear on the company's website, thus promoting all the company's products. To validate all the efforts made to increase the company's web presence and implement a new marketing method, the company will use social media management services.

Branding and design: recognising the importance of the company's corporate image to its clients, the company felt the need to use specialised design and marketing consultancy services in order to link its corporate image through a dossier and advertising gifts, which will be delivered to all clients together with the service proposals.

Quality: The company is very socially and environmentally aware and endeavours to intervene in these areas in a positive way whenever possible. Aware of its environmental impact, the company decided to invest in implementing NP EN ISO 14001 Environmental Management in order to qualify and implement a new organisational method to improve its procedures.

INVESTMENT: 285.057,44€
ELIGIBLE: 170.009,00 €
NON-REFUNDABLE INCENTIVE: 76.917,90€